INFLUENSIA KUALIDADE PRODUTU, FOLIN NO PROMOSAUN BA DESIZAUN KONSUMENDORES SIRA ATU SOSA PRODUTU IHA

INFLUENSIA KUALIDADE PRODUTU, FOLIN NO PROMOSAUN BA DESIZAUN KONSUMENDORES SIRA ATU SOSA PRODUTU IHA LOJA TELEFONE VIVO TIMOR PLAZA

¹ Santina Freitas De Araújo, ² Dr. Adolmando S. Amaral, ³ Francisco N. B. Barbosa
¹Lisensiadu Ekonomia Universidade Da Paz, Dili Timor Leste
² Dosente Fakuldade Ekonomoa Universidade Da Paz, Dili Timor Leste
³Dosente Fakuldade Ekonomia Universidade Da Paz, Dili Timor Leste

ABSTRACT

The purpose of this research is as information consumer product vivo., The method of the survey, where the research data is such as numbers that must be examined using statistics This research uses multiple linear regression. Result of analysis to determine the result of the analysis and to know the quality of the product value Tcount> Ttable at the level of trust 95% and error rate 5%. It shows quality of the product have a positive influence on consumer purchasing decisions. From the results of research on prices, positive influence on consumer purchasing decisions. Research results from promotion, provide a positive influence on consumer purchasing decisions.

Key : Quality of The Product, Prices, Promotion, Consumer Purchasing Decisions

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